Are you looking to build in on brand image and customer loyalty? As an organization carrying out business online, you need to invest in social media. It’s here that businesses often have a dilemma – the dilemma to manage the scores of social media accounts on a timely basis.
Is your social media team investing hours everyday to sign in through all the different social media accounts? A good social media strategy needs you to post strategically in different social media – from Facebook, Twitter to even YouTube.
Admittedly, it can get confusing and tedious to flip through each social media account andmanage them separately.
Managing your accounts like a pro
So, how can you manage different social media accounts without spending hours on them? Here’s a look at what you need to be looking for when it comes to improving your presence online.
Being in front of the social network isn’t that uncommon and one survey even suggests that an average American adult spends around 3.2 hours daily browsing their social network.
1. Don’t waste time to log into all sites
Connect and post to all your social media accounts from one location – there are different social media management tools that will help you do this. You need to look at ways to collect analytics and web stats quicker, and track engagements. Improving your social ROI just got a whole lot easier.
2. Focus on team management
You need good collaboration to save time. Make collaborations easier with the right social media monitoring. You can find a number of social media management tools that will help you to just add in team members without sharing passwords. You can then assign tasks, receive real time notifications, engage in conversations and amplify your social voice.
3. Analyze and look at what’s popular
A great way to save time online is to know what’s trending. There is an easier way to do this. Just visit twitter and look at what’s trending in your niche. For example, if you sell shoes, just check out what #nike displays. It’s also important to know who is visiting your site. You can take the help of Google Analytics to know more about your visitors, their demographic region, the time they spend on the site and a whole lot more. You can use a social monitoring tool as well to get these reports.
4. Look to build in brand reputation
Half of your job is done if you can build in brand reputation and develop customer loyalty. Handling social media accounts will get a whole lot easier then if you know there are people listening to you – you don’t have to make the effort to ‘reach out’ as much then.
You can even use a social media management tool to know how your brand is faring. With it, you to know everything from what’s working for your competitors to negative reviews posted about your organization – something that you can address to promptly.
In fact, you can even use hashtags to know a number of useful things, including:
You can track your online reputation as well as web traffic and understand how your fan pages are doing. It’s a lot easy to manage your brand from one place.
Understand what’s measuring ROI – it’s not how many likes you have got on a post. Social management helps you get detailed statistics and help you measure ROI. Social Expo is easy to install as well and affordable, so you can just monitor your rankings without any hassle.
3. Automate the postings
- Brand value – You can monitor #yourcompany on social media channels you manage
- Understand the campaign performance
- Follow competitor hashtags to know how they’re doing
- Following important events becomes easier
5. Focus on the User Engagement
You probably are on the go a number of times during the day. You need to be able to know when your visitors are most likely to read your posts. If you are a restaurant, you might do well to target your customers in the morning and evening with social media posts.
Remember, it takes time to be a pro.Don’t waste hours managing multiple social media accounts – it’s not necessary to create a social media account on every social media site that you see. Don’t forget to have Facebook, Google + and Twitter as part of your social media campaign, but say whether you use YouTube or Pinterest or LinkedIn depends upon your social media strategy. It’s a good idea to concentrate on the top 5 or 6 social media channels initially and come up with a good content strategy first, and decide on what you need to post. When posting, don’t forget to add in a hashtag to your social activity – it does make a difference.